Gucci perfumes

Digital Platform & Product Launch
As Client & Project Lead, I managed the global Gucci Perfumes digital platform in collaboration with Procter & Gamble’s teams based in Switzerland.

One of the highlights was the launch of Flora by Gucci, where I oversaw the creation of a dedicated digital hub to promote the new fragrance. The platform became the centerpiece of the campaign, offering immersive storytelling and premium content to engage audiences worldwide.

Key responsibilities included:

• Creation of the dedicated hub to introduce the fragrance in a way that reflected Gucci’s high end positioning.

• Global localisation across multiple languages, including Arabic and Chinese, to ensure cultural relevance and reach.

• Development of a mobile app designed to drive a sampling strategy and build direct engagement with consumers.

This project combined digital innovation, global campaign management, and brand storytelling, setting new benchmarks for how fragrance launches could be experienced online.