Giorgio Armani

His First Digital Flagship

This month, the world lost Giorgio Armani — a true visionary who changed the way we see style, elegance, and timeless design. For me, his passing brought back memories of one of the most meaningful projects of my career: creating his very first e-commerce website.

I still remember flying in and out of Milan for the day, walking into his headquarters and working closely with the teams across fashion, beauty, and Armani/Casa. There was an energy in those rooms — a sense of responsibility to bring the Armani universe online for the very first time, and to do it with the same restraint, elegance, and vision that defined the brand.

As the Client & Project Lead, my role was to lead the strategy, UX, design, and art direction, making sure the digital experience felt as refined and effortless as his silhouettes. Every decision — from typography to navigation, from imagery to the way stories unfolded online — was about honoring his philosophy of simplicity and sophistication.

Looking back now, I realise what an honor it was to help shape Giorgio Armani’s digital presence at such a pivotal moment in history. His legacy will continue to inspire, and I’m proud to have contributed a small part to the story of a man who defined modern elegance.