Blockchain is not just about security- It’s about value, just like AI.
By Melina Tag
There’s a common misconception in creative and luxury sectors: when it comes to blockchain, that it should be presented with one simple benefit, usually “security.” Yes, transaction security is a foundational strength. It’s what enables peer-to-peer trust, not through intermediaries, but through code. The contract becomes the trust. But reducing blockchain to a single benefit is like describing AI as "just a chatbot." It misses the point I think and the potential.
Working across luxury, media, and technology, I’ve often seen powerful ideas fail to resonate…not because they weren’t innovative, but because we tried to simplify a multidimensional tool into a one-dimensional pitch. Blockchain, like AI, is not one thing. It is many.
Blockchain and AI are partners technologies
Just as we readily accept that AI can generate text, create videos, synthesise data, and power predictive analytics etc blockchain is as equally expansive. Here's how it's already reshaping the luxury and creative landscape:
Authenticating high-value products – from digital passports to proof-of-origin, brands like LVMH are using blockchain to fight counterfeiting and deepen trust.
Securing and streamlining supply chains – transparency is an asset, it matters especially in an era where ethical sourcing and complex production chains.
Enabling new customer experiences – think tokenised memberships, digital twins, or personalisation, loyalty programs that evolve alongside the user.
We are comfortable with AI making our lives easier even when it creates or curates for us. But when blockchain quietly registers assets, validates ownership, transacts or increases their long-term value, it still confuses or surprises people. Perhaps because its elegance is invisible.
I believe AI and blockchain are not competing narratives, they are complementary layers. One brings intelligence. The other brings trust. AI is already being used to accelerate blockchain development: it writes and tests code, detects vulnerabilities, and supports faster, more targeted go-to-market strategies for Web3 experiences. Meanwhile, blockchain gives AI traceability and auditability, an answer to the growing demand for “explainable AI.”
As someone advising at the intersection of tech and culture, I don’t believe blockchain will disappear in AI’s shadow. Quite the opposite. We’re heading toward an era of convergence where intelligence and trust work hand in hand to shape new kinds of value, experiences, and ownership.
So, will blockchain still be relevant in 10 years?
It’s a fair question and one many people are quietly asking as AI dominates headlines. But here’s what matters: blockchain won’t survive as hype. It will survive as infrastructure.
Just like we no longer talk about cloud or TCP/IP, we won’t necessarily talk about blockchain in a decade but we’ll be building on it every day.
Digital ownership is accelerating, and blockchain is the most elegant solution we have for transparent, verifiable proof. Whether for luxury goods, art and creative assets, digital identities.
AI will need accountability, and blockchain is the foundation that can provide auditable trails for increasingly complex algorithmic decisions.
Regulation is catching up, especially in Europe and as compliance frameworks mature, blockchain will be integrated at scale. Quietly, and powerfully.
So yes, blockchain is relevant in 2025.
It will be the system supporting the stories we create, own, and share. The question isn’t whether one technology will win.
It’s whether we’re ready to combine them to build with both, and tell better stories about what they can do together.